So you have decided that you want to rebrand your company. Doing so will be a bold move, but it will also be a tricky one if you don’t go about it the right way. Here are a few steps and tips that you should consider when looking to rebrand your business.
So why would you want to rebrand your company in the first place? You need to figure this out first. There could be many reasons including improving your image, creating appeal for a new product launch, or sprucing up your company for a new generation. But before you go ahead, you have to understand what such an endeavor will involve. The first step is to take the time to sort out your goals of the rebrand and make a blueprint that gets you there. You need a properly planned foundation before you can build on it.
As mentioned, rebranding is a huge endeavor. It’s not one that that will happen overnight, and it’s probably not going to be cheap. Think about costs for your graphic design and marketing departments. It’s not only the big things either. There are many forgettable costs that must be accounted for, so they don’t sneak up on you. Add any potential costs into your plans.
In addition to updating the sign out front, you will also want to update your company’s website. You want your website to be attractive to new users and young consumers. People tend to be turned off by outdated and hard to navigate sites.
Your website is just a start. You will also need to have your design team hard at work on an updated company logo, mission statement, and maybe even a new or updated company name. Take time to think of what these changes may be and once you have some designs, be sure to test, test, and test some more with the marketing department, your customers, and your employees to get their feedback.
Once you have your new logo or company name set in stone, you will want to invest in some promotional products that will help you spread your message. The sky’s the limit for what you can use to promote your company. Put your logo on everything from pens and stationary to shirts and mugs and then get your merchandise out there to the masses! The more eyes you attract to your rebranding efforts, the more successes you will see.
At Promoproducts.com, we can design and sell all of the promotional products listed above and so much more. We even sell personalized office awards and trade show gear. Shop online or contact us for great ideas!