Swag Matters: The Importance of Event Branding

Swag Matters.

No Event is complete without a little SWAG. Swag can be a great way to get your brand’s message out there and start some conversations. Guests attending a party or business event anticipate opening their bag of goodies – and a poor choice in product can find your branding idea tossed in the nearest trash can.

What is Swag?

“Swag” is a slang term used to describe the promotional products given away as a form of advertising – an imprinted item branded with the company’s name, logo, and/or colors. Common swag includes T-shirts, pens, product samples, and reusable items.

Swag Lasts.

Swag items are meant to be used and kept as a reminder of your brand or event. That branded mug on your desk, the t-shirt promoting a 5k in your closet, the custom-shaped USB on your keychain – swag, swag, swag – and you kept it! Create a lasting impression – long after the event has passed – by taking the time to choose the right product.

Choose the Perfect Promo.

Make your swag matter – think about your event purpose and the audience you are reaching with your product to choose a perfect and relevant swag item.

Ask these three (3) questions to ensure that your swag item is a KEEPER, and not one that’s, well, lame:

  1. Is it Useful?
  2. Is it Event-Specific?
  3. Would YOU want it?

Is it Useful?

Generally, products that are useful are more effective. For example, Mobile Device Chargers are a great swag item for conferences. Attendees are tweeting, emailing, texting, and quickly draining their device battery. Give out mobile chargers – you’ll be the talk of the conference and your swag item will be used long after the event is over. Travel Coffee Mugs are always a winner at trade shows. Convenient, green, and reusable – your branded mug can go everywhere!

Is it Event-Specific?

Consider the purpose of the event. Black-tie gala, theme events, receptions, industry trade show – these very different events call for very different promotional event products.

Would YOU want it?

If you wouldn’t want an item in YOUR bag, why would you brand that specific item and give it to people with your logo? Swag should be a pleasant surprise, encouraging the person to engage with your brand and keep the item handy long after the event – not to toss your branded product in the nearest trash can.


Are you ready to order your event swag?

When you are ready to customize any of the items listed, or for more innovative ideas, contact Joyce at Promo World (www.promoproducts.com) at 941-342-9626.  She will lead you in the right direction for your individual needs!

Whether you’re looking for custom journals, promotional padfolios, promotional sunglasses, or custom tumblers and drinkware, or if you want help finding items for corporate gifts or tradeshow giveaways, she can suggest just the right product.

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