The Most Powerful Brand Marketing Tool? Promotional Products

The Most Powerful Brand Marketing Tool? Promotional Products

If you own a business, then you know that one of the biggest challenges you face on an almost daily basis is marketing yourself properly to potential customers. There are many different ways to market your business, but there are some that will work better than others. You might be surprised to hear that utilizing promotional products is one of the most effective ways to do it. While it won’t often cost you a lot of money to market yourself in this way, it can pay off in the end and help you acquire more customers over time.

Why are promotional tools so effective?

There are many reasons for it. One reason is that everyone enjoys getting something for free, so you won’t have any trouble getting promo products out into the world. Whether you decide to make promotional T-shirts, pens, bags, or something else, it will be easy for you to give your items to people. You will also find that people will actually put these items to good use. A recent study showed that about 80 percent of people own between one and 10 promotional products and that more than 50 percent of people use a promotional product once a week. Additionally, about 60 percent of people will keep promotional products for more than two years once they get them.

You do need to put some thought into the types of promotional products that you choose to give away to customers

Approximately 20 percent of people say they will throw out a promo item if they don’t deem it to be useful. So before you buy a bunch of promotional products, you should consider whether or not people will use it. You should also try and invest in products that people will use often or at last look at regularly. For example, a refrigerator magnet or a pen makes for a great promo product because people tend to see them every day, which then forces them to think about your business.

You can try to market your company in other ways. You can buy TV and radio time, take out advertisements in newspapers, and put up billboards, but promotional products are still going to prove to be your best bet! can help you find the best possible promotional products for your specific business. Take a look around at all we have to offer or call us at 941-342-9626 today to place an order!

The Most Powerful Brand Marketing Tool? Promotional Products


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