If you’re involved with a nonprofit, then you know the importance of spreading awareness for your cause! But did you know that promotional products can be a great tool for spreading the word?
What are promotional products?
Promotional products are any kind of merchandise given away or sold by an organization. Everything from t-shirts to mugs to pens and more fall into the category. Usually these items are customized to include the company’s name or logo.
People like swag!
Promotional products are great, cost-effective tools in creating awareness of and a community around your nonprofit. Some of the most world-renowned marketing campaigns developed from promotional products, such as Livestrong and Susan G. Komen.
According to a recent study by the Advertising Specialty Institute (ASI), 85 percent of people who received promotional products remembered the name of the advertiser that provided the item. Moreover, 52 percent of recipients had a more favorable opinion of the advertiser after receiving the item. The study also found that consumers prefer promotional products over all other forms of advertising, including internet, tv, and mobile ads.
You might think that promotional products are more expensive than digital advertising, but the same ASI study found that the cost per impression of a prime-time television ad is 2.5 cents per dollar while the cost per impression for promotional products is 0.7 cents per dollar—less than a third of the cost! Overall, promotional products are less expensive than all other advertising mediums.
PromoProducts.com is your one-stop source for all of your promotional product needs, with more than 3,000 suppliers, offering customers more than half a million different unique items that can be completely customized. From pens and tote tags to phone cases and office items, we offer countless ways to celebrate your company or organization and help get your name out there.