Common Promotional Product Myths

Promotional Product Myths

Promotional products are too expensive. They’re not worth the investment. No one pays attention to them. Have you heard this before? We sure have. That’s because there is so much misinformation and myths out there about promotional products, and what they can afford your company.

So we’re here today to dispel a few of the most common ones.

Promotional products are overpriced

We beg to differ. In fact, not only are promotional products not too expensive, they’re some of the most cost-effective means of advertising in the industry. For what they offer, they’re a true bargain.

Promotional products are all the same

If that’s the case, then you haven’t seen our selection at, where we offer a constantly evolving line of the best promotional products around. And, they can be customized!

Promotional products are cheesy

We can’t tell you how often we hear this one—that promotional products come off as tacky, and nobody actually uses them. But then we hear from clients who cannot get enough of them. That’s because customers like free swag that is directly linked to a brand or event held that they recognize, and respect. If it’s funny, even better!

Other advertising works better than promotional products

There is no argument that a commercial or billboard are, also, effective ways of advertising. But we see promotional products as laying the foundation for future potential growth. Once you have that marketing tool in hand, there is no telling what your company can achieve.

What’s the benefit of promotional products?

Promotional products offer free advertising, brand recognition and new and innovative ways of communicating your company to the customer.

At, we’re always looking for the latest advances in the promotional product industry, as we try to offer the most diverse range of products around. Whatever your company’s needs are, we’ll fit them and we’ll knock those myths out once and for all!

How to Follow-Up After an Event

How to Follow Up After an EventIt may seem like your corporate or promotional event has come to an end, but really, that’s just the beginning. Now that you have a whole new rolodex of contacts to sift through, it’s time for one of the most important steps in any sales process: the follow-up. And with vendors and clients, a proper follow-up can go a long way in establishing a successful relationship.

Here’s how to land it:

Be Prompt

At the heart of every successful follow-up is a demonstration of your company’s values, and what you offer clients. And reliability should be one of them. So a follow-up note or email that arrives weeks after an event may not be the best idea. We highly recommend sending your follow-ups two to three days after an event ends, to start immediately growing what was already started. This will tell clients that you mean business.

Be Thankful

Showing is caring, and one of the best things you can do for a client is appreciate their time. That means saying thank you.

But before you send, consider your size. If it was a large event, with many vendors or clients, it’ll be easier to email those involved, thanking them for their attendance. However, if it was a smaller event, with fewer parties in attendance, a physical thank you card or note will relay your appreciation. This small act shows a client that you care about growing their relationship, and hope to work together soon. And if you have any event photos with the client, include them!

Be Informational

Follow-ups that lack anything substantial to offer the client or customer will likely hit a dead end fast. So be ready to deliver with future dates for events, special offers, or any other information that may prove useful. But remember: you’re not selling quite yet. Your client doesn’t want to be hassled for products, and they shouldn’t be. So keep it light.

At, we create branded products specially made for any company. We know how tough the follow-up can be and that’s why we’re here to help!

Why Beach Towels Are the Most Effective Promotional Product

Why Beach Towels Are the Most Effective Promotional Product

There are dozens and dozens of different promotional products you can purchase to promote your business. But you’d be hard pressed to find one as effective as a beach towel. You’ll get a great return on investment when you purchase beach towels, because on average, they last for around 15 years, which means people will be able to use them for a long time before eventually discarding them. It will help you promote your business to them over and over again.

The longevity of beach towels is far from the only reason to purchase them when looking for effective promotional products. Outside of the fact that they are built to last, beach towels are also great because they make an excellent gift for both men and women. They can also be given away to people of all ages. Whether you hand a promotional beach towel to a young child or an older person, they will likely have the same reaction when they take it from you. A smile will come across their face as they think of all the fun they’ll have using your promotional towel.

One of the other great parts about giving away promotional beach towels is that you can put just about anything on them. From your company name to your company logo to your company slogan, there is so much space on beach towels, and you will be able to take advantage of every square inch. Additionally, you can find promotional beach towels in a wide array of styles and colors. You can opt for something simple like a white towel with your company’s name across it or something more intricate like a patterned towel that contains your company’s logo in various places all over the towel.

No matter what style of promotional beach towel you use, you will love the way your towels look, and the people you give them to will appreciate them. You can give them out at corporate events, spread them around as holiday gifts, or even sell them in your store. can provide you with the promotional beach towels you need. Call us at 941-342-9626 today to place an order!

Using Promotional Products to Inspire Expressions of Gratitude

Using Promotional Products to Inspire Expressions of GratitudeIf you run a business, regardless of how large or small it might be, you should get into the habit of thanking your customers and your employees for everything they do to make you so successful. Unfortunately, many business owners get so busy on a regular basis that they forget to express their gratitude to clients and those who work for them. But by doing something as simple as saying “thank you,” you can give people a positive impression and make them feel good about working with you.

You should also consider using promotional products to show your thanks to them, just to really drive home the point and show your appreciation.

In a national survey that was conducted by Penn, Schoen, Berland, it was revealed that there are many benefits that come along with the various expressions of gratitude available to you. For example, more than 90 percent of people who took the survey said they believe grateful bosses are more likely to succeed than ungrateful ones. About 50 percent reported that gratitude from their superiors made them feel happier overall and made them 50 percent more productive. More than 80 percent of people said they would work harder for an appreciative boss, while 70 percent said they would feel better about themselves if their boss showed more gratitude. And 90 percent of people said they think bosses themselves would feel more fulfilled if they showed more gratitude.

For all of these reasons—and so many more—you should take steps to show gratitude more often. And while you can obviously do it by simply saying the words “thank you,” the personalized products available through a company like can also get the job done. These products will show that you really care about your customers and employees. They will prove to be thoughtful and useful and a sign you are truly thankful for what someone has done for you. They will also lift people’s spirits and let them know how you feel about them. You will be amazed by how people react when you show your thankfulness, and you will be surprised by how beneficial it will turn out to be for you.

Do you want to show your gratitude to a client, a customer, or an employee who has done a great job for your company lately? Do it with a promotional product from Call us at 941-342-9626 today to order apparel, bags, drinkware, awards, and more!

Nonprofits and Promotional Products

Nonprofits and Promotional ProductsIf you’re involved with a nonprofit, then you know the importance of spreading awareness for your cause! But did you know that promotional products can be a great tool for spreading the word?

What are promotional products?

Promotional products are any kind of merchandise given away or sold by an organization. Everything from t-shirts to mugs to pens and more fall into the category. Usually these items are customized to include the company’s name or logo.

People like swag!

Promotional products are great, cost-effective tools in creating awareness of and a community around your nonprofit. Some of the most world-renowned marketing campaigns developed from promotional products, such as Livestrong and Susan G. Komen.

According to a recent study by the Advertising Specialty Institute (ASI), 85 percent of people who received promotional products remembered the name of the advertiser that provided the item. Moreover, 52 percent of recipients had a more favorable opinion of the advertiser after receiving the item. The study also found that consumers prefer promotional products over all other forms of advertising, including internet, tv, and mobile ads.


You might think that promotional products are more expensive than digital advertising, but the same ASI study found that the cost per impression of a prime-time television ad is 2.5 cents per dollar while the cost per impression for promotional products is 0.7 cents per dollar—less than a third of the cost! Overall, promotional products are less expensive than all other advertising mediums. is your one-stop source for all of your promotional product needs, with more than 3,000 suppliers, offering customers more than half a million different unique items that can be completely customized. From pens and tote tags to phone cases and office items, we offer countless ways to celebrate your company or organization and help get your name out there.

Why You’ll Want a Padfolio

Why You’ll Want a PadfolioDo you spend your work days running from meeting to meeting and struggling to take everything you need with you? Are you looking for something more professional and organized to bring on an interview? Then a padfolio could be just want you need!

What is a padfolio?

A padfolio is a small, thin briefcase-like portfolio, perfect for any business professional. This slim folder is designed to contain everything you need for an interview or business meeting, from notepads and pens to tablets and more.

Why use a padfolio?

A padfolio is a stylish choice to help you make a first impression, whether for a job interview or business meeting. It will also help keep you organized and eliminate worries about forgetting things. With the holidays right around the corner, a padfolio is the perfect gift for the business professionals in your life. Padfolios also make great promotional products to distribute, as you can include customized writing pads, pens, and more to advertise your business in a unique way.

What to look for

There are many different padfolio options to choose from, with different materials and styles. It’s important to select a high-quality padfolio to make sure it will stand up to everyday use.

Here at, our Deluxe Padfolio is a customer favorite. Made of Ultra Hide Simulated Leather, this padfolio features an organizer section, which includes a gusseted file pocket, business card holder slots, a clear ID or calculator pocket, CD pocket, an interior zippered pocket, a wide body pen holder and an 8 1/2″x11″ writing pad with matching privacy cover. It comes in a variety of colors and style options that you can customize to your liking. Contact us for a quote today by calling 941-342-9626!

The Most Powerful Brand Marketing Tool? Promotional Products

The Most Powerful Brand Marketing Tool? Promotional Products

If you own a business, then you know that one of the biggest challenges you face on an almost daily basis is marketing yourself properly to potential customers. There are many different ways to market your business, but there are some that will work better than others. You might be surprised to hear that utilizing promotional products is one of the most effective ways to do it. While it won’t often cost you a lot of money to market yourself in this way, it can pay off in the end and help you acquire more customers over time.

Why are promotional tools so effective?

There are many reasons for it. One reason is that everyone enjoys getting something for free, so you won’t have any trouble getting promo products out into the world. Whether you decide to make promotional T-shirts, pens, bags, or something else, it will be easy for you to give your items to people. You will also find that people will actually put these items to good use. A recent study showed that about 80 percent of people own between one and 10 promotional products and that more than 50 percent of people use a promotional product once a week. Additionally, about 60 percent of people will keep promotional products for more than two years once they get them.

You do need to put some thought into the types of promotional products that you choose to give away to customers

Approximately 20 percent of people say they will throw out a promo item if they don’t deem it to be useful. So before you buy a bunch of promotional products, you should consider whether or not people will use it. You should also try and invest in products that people will use often or at last look at regularly. For example, a refrigerator magnet or a pen makes for a great promo product because people tend to see them every day, which then forces them to think about your business.

You can try to market your company in other ways. You can buy TV and radio time, take out advertisements in newspapers, and put up billboards, but promotional products are still going to prove to be your best bet! can help you find the best possible promotional products for your specific business. Take a look around at all we have to offer or call us at 941-342-9626 today to place an order!

The Most Powerful Brand Marketing Tool? Promotional Products